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About Dubai Refreshments (DRC)
Dubai Refreshments (DRC) is a landmark in Dubai in more ways than one! Strategically located on interchange number two on the chaotic Sheikh Zayed Highway, the brand Pepsi is among the first sights for visitors entering the city. More critical is the fact the company efficiently introduced the Pepsi variety of products to the UAE and has been doing the same successfully for over 50 years. The business started as a limited liability company by Decree of His Highness, The Ruler of Dubai and in July 1994, it amended its standing as a Public Shareholding company. In 1962 DRC was made as the one franchisee and provider for Pepsi Co. The company’s eyesight has always been to be among the lower Gulf’s leading drink firms, driven by top quality individuals, equipped with the appropriate tools and sound systems. A broad supply network ensures Pepsi products are easily accessible to customers around the UAE and the world.
Since the factory was created in 1959, DRC has stayed at the vanguard of the UAE refreshments business, always enlarging through important investment in the most recent bottling technology complemented by the highest amounts of Quality Management. Pepsi Beverages International is among the biggest corporate players in the international soft drink sector, whilst in the UAE, DRC, the first company in the UAE to introduce soft drink making, has helped create and keep the company as the number one soft drink – well ahead of its leading adversaries.
The Middle East – and the UAE in particular – is among the key growth markets of the future for Pepsi and with the enormous youth population that's coming in this area, the soft drink market is set to hasten. DRC and Pepsi mean to invest in a big way to enlarge supply, grow the product portfolio and vigorously marketplace brands in order to construct a more powerful link with consumers, and realize the growth potential for its business in the UAE. The product variety made by DRC has grown beyond recognition from those first days of creation five decades past. New line extensions continue to be added and the product portfolio now comprises Pepsi, Diet Pepsi, Pepsi MAX, Mirinda Orange, Mirinda Green Apple, Mirinda Lemon, Mountain Dew, Shani, Evervess Soda, Evervess Tonic, Evervess Ginger Ale as well as 7UP, Diet 7UP and Aquafina Pure drinking water. When it comes to bottling technology, DRC has the biggest capacity in the lower Gulf in addition to the most innovative PET/Non Returnable Bottle. The amount of bundles where the various brands are created has also grown. At the start, the company was creating just returnable glass bottles but since then the merchandise range has now been raised to Cans, PET, Non Returnable Bottles and Bag in Box, for postmix machines, all which are obtainable in different sizes. Having been managing in Dubai for half a century, Dubai Refreshments is a faithful supporter of lots of the Authorities of Dubai’s initiatives that have helped firmly establish the Emirate as one of the most enjoyable destinations on the world map.
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Jobs Data as of 2018-04-25 (Cached)