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BFL Group Company Profile
The BFL Group is a prominent off-price retailer of fashion and homeware based in the United Arab Emirates. They operate across three markets in the Middle East and Europe. The company’s journey began in 1996, when they introduced their unique off-price business model, Brands for Less, in Lebanon. They then expanded their operations to the UAE in 2000.
The company’s goal is to provide exceptional pieces that excite customers and keep them coming back. They offer up to 80% off the original retail price for designer fashion brands. Their “Treasure Hunt” model ensures that there is always something new for customers to explore and discover within their stores. Customers leave their stores with new items every time they visit.
Driven by optimized rapid-purchase strategies, Brands for Less quickly became popular across the Middle East, leading the company to expand and engage new audiences. They acquired exclusive rights to the Tchibo franchise in the MENA region, selling the German brand’s homeware and apparel at competitive prices with premium customer care. Their UAE presence has evolved into a central operational hub, distributing rapidly to other markets.
The company takes pride in the customer trust, support, and loyalty they have achieved. They continue to look for new ways to delight their customers. They have launched their Toys For Less concept, extending their off-price retail model to toys, kids apparel, and party costumes. They also recently acquired the franchise rights for Korean brand MUMUSO, which they took to Lebanon and Malta.
As pioneers in the Middle East’s value sector, the BFL Group takes their reputation seriously and furnishes it daily at both strategic and tactical levels. Their primary objective remains customer satisfaction by unlocking great experiences at spectacular value. They continue to expand their product range in line with their customer-centric principles, ensuring that store visitors benefit from a rich, all-in-one experience where surprise and delight is always around the corner. The company’s latest push is towards making the Brands for Less more inclusive for customers worldwide by taking their e-commerce experience to new audiences.
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Note: For those who wants to know about the salary offered by the company, it always depend on your qualification and position that you applied.